Acquisition Mini Brochure
Campaign Overview
Throughout the year, Lending Club conducts monthly direct mail acquisition campaigns to select dental practices. The brochure below was tested against Lending Club's controls in order to determine if a more substantial mail package could drive a higher response from prospects. The new brochure format gave us the space to articulate the benefits of Lending Club’s financing program using industry statistics, customer testimonials, unique product attributes and a bit of story. The new brochure generated more than enough leads to overcome its relatively high unit cost and was added to our stable of control packages.
